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01 / 04Mobile app2022
Mobile Experience
UX enhancements for the e-commerce mobile app Buy Page, grounded in a product detail page (PDP) analysis.
Product Design Lead and Agile Product Owner shaping a global electronics brand’s Shop app across 40 countries, from first tap to checkout.
Chennai, IndiaIST
PradeepPandian.
01About
Design that ships, at scale.
An AI/ML-focused Product Owner, UI/UX and digital transformation expert with 16+ years of experience leading cross-functional teams across Ed-Tech, Oil & Energy, Fintech, E-commerce and IT Services.
I am a proactive, detail-driven Senior Lead UI/UX Product Designer with end-to-end experience delivering web and mobile app products in e-commerce, oil and energy and other verticals.
As a certified Agile Product Owner (CSPO, A-CSPO, CSP-PO), I have a track record of delivering enterprise-grade solutions using AI/ML, cloud and IoT technologies.
My craft spans research, wireframing, prototyping and user testing, through to design systems and design-to-dev workflows that keep global teams shipping consistently.
- Currently
- Product Design Lead, Intelliswift
- Based in
- Chennai, India
- Certifications
- CSPOA-CSPOCSP-PO
- Languages
- English, Tamil
- Availability
- Immediate joiner · Full-time
16+
Years leading product and UX work
40
Countries served by the Shop app
18
Countries in 3 weeks for the Checkout 2.0 rollout
15%
Lift in app conversion through journey optimisation
30%
Less support chat volume via self-service journeys
Beyond the brief
- Product Concept DesignerCorporate Hackathon, 2024
- Lead TrainerLeadership Pegasus, 2023
- Concept DirectorProud of Women, 2022
- Event OrganizerD2C Cultural, 2022
02Selected work
Commerce journeys for a global brand.
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02 / 04Mobile app (UK)2022
UK Shop App
The 2022 e-commerce onboarding journey for the UK Shop app: logged-in user scenarios, the account welcome journey and My Account activity.
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03 / 04Internal web tool2022
Shop CS-Tool
A UX redesign of the Shop CS-Tool, letting teams customise the Shop app homepage by user, with category filters and journeys.
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03Experience
Five roles, one craft.
Dec 2024 — PresentCurrent
Product Design Lead, UI/UX
IntelliswiftClient: Samsung- Drives product and UI strategy and execution for the cross-platform (iOS/Android) Samsung Shop e-commerce app across 40 countries, built on Flutter and Node.js.
- Connects web and mobile experiences with SAP Hybris, Adobe Experience Manager (AEM) and analytics stacks: Adobe Analytics, AppsFlyer, Firebase and Insider.
- Incubated a custom AI-powered content automation platform that uses a proprietary RAG pipeline to automate brand guideline compliance.
- Spearheaded the end-to-end legacy migration of Samsung India’s e-commerce platform from GPV2 to SAP Commerce Cloud (Hybris), upgrading cart, checkout, payments and order fulfilment across web and mobile.
Oct 2018 — Nov 2024
Lead Engineer, UI/UX Product Design
Samsung India Electronics (SIEL)- Led the Checkout 2.0 innovation program, redesigning the purchasing funnel and managing a rapid global rollout across 18 countries in 3 weeks.
- Boosted app conversion by 15% and sales funnel performance by 18% through event-level data tracking, user journey optimisation and A/B testing.
- Reduced customer support chat volume by 30% and improved content accuracy by 25% by automating self-service help journeys.
- Established standardised global UX templates, reusable component libraries and design-to-dev workflows (Jira, Confluence, Zeplin, Figma) for customised UI rollouts across global subsidiaries.
- Led the end-to-end Samsung e-commerce web, mobile web and Shop app platforms across India, the UK and global markets.
- Led UX/UI for an internal CMS tool used by Samsung staff, and enhanced an internal tool that streamlines store operations for staff at the Samsung BKC store.
Sep 2017 — Mar 2018
Sr. UXM Associate Lead
Tech MahindraClient: Schlumberger- Designed a custom Sitecore project for NExT training (nexttraining.net).
- Designed web applications, from PSD to HTML with responsive Bootstrap, and customised SharePoint sites.
Dec 2009 — May 2017
Sr. UI Front-end Designer, Associate Lead
Mahindra SatyamClient: Chevron · PAD BASS application- Designed web applications and provided client support and enhancements.
- Delivered PSD-to-HTML builds with responsive Bootstrap, plus SharePoint front-end and product enhancements.
May 2007 — Aug 2009
Designer, Product Web Associate
Axis V Creative Pvt LtdClient: Sharekhan · Ed-Tech application- Designed UI for web applications: cross-browser, complex interfaces with data binding, search, filters and validation (sharekhan.com).
Education
2001 — 2006 · First Class
M.Sc. Computer (Software Engineering)
AVC Institution of Engineering Technology, Bharathidasan University, Tamil Nadu. Internship project: ERP for Bharat Gears Limited (BGL).
May — Oct 2014
UI/UX Management training
UX Mint
04Capabilities
From research to release.
A
Product & UX
UI/UX design managementProduct ownershipUser researchWireframingPrototypingDesign systemsCross-functional collaborationAgile / ScrumStakeholder managementRequirements managementSaaSTeam leadership
B
AI & data
Digital transformationAI/MLData scienceDeep learningTime-series forecastingNLPComputer vision / OCRData analyticsBI
Tools
TensorFlowscikit-learnfbprophetGoogle Cloud Vision APIPower BITableauQlikViewGoogle AnalyticsAppsFlyerInsider
C
Tech & architecture
Cloud: AWS EC2, S3, LambdaAzureGCPSAP integrationERP / CRMIoTSystem integration
Platforms
SAP HybrisAdobe AEMSalesforceCustom ERP
Databases
MS SQLMySQLMongoDBPostgreSQL
D
Tools & languages
Design & delivery
FigmaSketchAdobe XDInVisionZeplinJiraConfluence
Build
FlutterReact NativeHTMLCSSNode.jsREST APIs
05Contact
Let’s build what’s next.
Have a project, a collaboration or a role in mind? Send a short enquiry and I’ll pick it up on WhatsApp.
- Phone
- +91 99622 96474
- pradeep-pandian
- Behance
- pradeepppandian
- Status
- Immediate joiner · Full-time
06UI & UX Creations